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The functional strategy map (FSM) is a tool used to capture the organizations' supply chain strategy. Its product, the strategy map, allows the organizations to apply the Conceptual System Assessment and Reformulation methodology (CSAR) with a multi-objective perspective to rethink the business strategy. The aim of this study is to optimize a company business strategy of corrugate cardboard boxes, with its strategic and tactical relations and problems obtained with the CSAR methodology and the FSM tool, as well as its operational priorities identified by the analytical hierarchy process, which is a tool to support multicriteria decision-making. This proposal, with a mixed methodology approach, generates multiple improvements, such as the reduction of the overall cost, the optimal fill rate operations, and the articulation of the strategic and functional decisions in this organization, which are based on a cost competitive strategy. The results were validated by the financial assessments that ensure an attractive return of the investment and the articulation between the business strategies with its functional plans.